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As business case during the MBA, we introduced TinderPro, an enhanced version of Tinder with new business model based on the sale of geolocated services through affiliate marketing programs. Customers would be able to use location based services, facilitating the organisation and preparation of their meeting (hairdresser, nail salon, restaurant, ...)
Affiliate marketing partners are:
Hult MBA 2014 / Team 4 prepared a business case and action plan for Tinder App on
"CHALLENGE STATEMENT, AS PUBLICLY POSTED TO ALL HULT STUDENTS"
TinderPro is an enhanced version of Tinder. By adding new complementary services to improve the face to face experience we aim to generate sustainable long-term revenue.
Users would be able to use services based on location, facilitating the organisation and preparation of their meeting (hairdresser, nail salon, restaurants, ...)
Generating revenues through referral based leads, we'll maintain the free front end model for the application
We estimatate to generate £43.8 Million in annual profits* on a base of 10 million matches a day
Once ready for the dating the app suggests some nearby option. All services suggested are provided from affiliates marketing programs.
Affiliate marketing programs provide real-time data from managed services (eg. reviews, prices, availability)
Providing complementary services around our core offering to meet the demands of our core segments
As for the Tinder search, the user can change the distance range.
Thanks our partners affiliation programs, users can make reservations services via our app
Top table is one of many applications that allows restaurant reservations. The affiliate is paid a commission on leads or booking generated. Multiple revenue streams to maintain the free front end model for the application
As well as per restaurant's booking, the hotel reservation feature will provide to users a wide range of offers coming from aggregate database of Hotelscombined metasearch. Each lead is paid between 0.5 c 1.50 £
Infinite Swipe – maintain the game-like qualities while ensuring user interactivity. One stop shop for all our users' dating needs direct to their handset with on demand, always on information.
Extending the offer to different segments, such as the business networking or leisure, Tinder becomes only app with this functionality
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